
OK, so since the KONY video started polluting my newsfeed, I’ve done a 180 revolt against it, and then come half-full circle back around, following some of Nick Kristof’s posts particularly, who I kind of see as the most reliable moral compass around.
Things I think are good about it:
1) Raises awareness. Even a lot of those who criticised the video for its lack of crucial context and nuance hadn’t actually heard of Kony until the video (me included). It’s also true that our celebrity culture is skewed and that those with a platform ought to be allowed to speak on important issues (but not necessarily be forced to do so by Twitter peer pressure).
2) Good to see someone harnessing social media/advertising/marketing for something which isn’t predominantly profit-driven, although of course that has been questioned… (Besides, other people have done it, cf. the Girl Effect video)
3) Debating the niceties and flaws of the video is a luxury which only those of us who live in peaceful states can afford - for the victims of Kony’s devastation, an immediate solution in the form of international troops is exactly what is needed.
(A few of the) Things that I dislike about it (leaving aside for now issues of context, the potential long-term harm, and basic inaccuracies):
1) It’s effective marketing rests a lot upon manipulating easy and questionable emotions, see the cute white kid (who deep down is JUST LIKE those black kids!), the paternalistic, gung-ho AMERICA FUCK YEAH attitude to global issues, and all those time-cheap gestures like wearing a bracelet which allow you to do just enough to get you off the hook of really doing something. (I also felt uncomfortable with them appropriating ‘Who Gon Stop Me Now’, a song which is about African-American oppression, “this is something like a holocaust/millions of our people lost” to soundtrack loads of white college students running around town putting up posters to ‘save the Africans’, but that might just be me).
2) The part when the narrator presses the boy to say over and over again, “I’d rather be dead than live like this”, his desperate words giving the West licence to bomb the shit out of the child soldiers who are, let’s not forget, still Kony’s bodyguards and troops, call it necessary collateral damage, kill “the bad guy” and go home heroes. I mean, they said it was ok by them - we got it on camera!
3) Raising awareness about human rights issues is one thing, but pitching increased militarisation and national unrest as the sole answer is another. The ‘War on Terror’ definitely raised awareness about the ‘oppression of Islamic women’, but somehow those women aren’t the ones benefiting from the whole thing, as, I suspect, will be the case for Ugandan children. If the video was calling for donations to local NGOs who would really be improving living conditions and infrastructure/ establishing long-term foreign investment, then I would have a lot less problems with it. As it is, all those good-willed donations seem to be going into the pockets of the people at Invisible Children and into making bracelets which everyone will throw away at the end of the year.


